Trees of Knowledge (“TOK”) respects your privacy and is committed to protecting it at all times. This online Privacy Policy explains how TOK collects, uses, and safeguards information on its various websites and apps. We collect information about our users in three ways: directly from the user, from our Web server logs, and through cookies and other technologies. We use the information primarily to provide you with a personalized Internet experience that delivers the information, resources, and services that are most relevant and helpful to you. We don’t share any of the information you provide with others, unless we say so in this Privacy Policy, or when we believe in good faith that the law requires it. You should review this Policy and our related Terms of Use. By accessing our websites and using our services, you agree to this Privacy Policy and to be bound by our Terms of Use. If you do not agree to the Terms of Use and this Privacy Policy, you should end this session now and refrain from using our websites and apps in the future.

Changes to the Privacy Policy – As our organization, membership, and benefits change from time to time, we expect this Privacy Policy to change as well. We reserve the right to amend the Policy at any time, for any reason, and will signal a change by revising the “Last Updated” date at the bottom of this page.

What information we collect and how we use it – Information we collect — When you browse, for example, and do not interact with the site for any online service or product from the TOK, you browse anonymously. Information that identifies you personally–such as your name, address, phone number, and email address–is not collected as you browse.

When you create an account to become a registered user on our site or choose to interact with us in other ways, which can include but are not limited to, purchasing a TOK product, applying for TOK membership, participating in online surveys, submitting questions, or comments or requesting information on our products or services, we will collect certain personal information from you. The type will vary but may include name, address, phone number, driver’s license, birth date, medical information, license information, delivery information, email address, and other demographic information. We do not collect Social Security, Bank Account, or Credit Card numbers via any TOK website or TOK Communications. The product or service that you seek will determine the personal information collected.

How we use personal information — Once collected, we may use your personal information for the following purposes:

• Register you for services you have requested
• Process, fulfill and follow up on your orders or membership application
• Answer your emails or on-line requests
• Send information you request
• Ensure and other TOK media outlets are relevant to your needs
• Deliver TOK services such as newsletters, sales or events
• Recommend content that suits you
• Alert you when fresh content is posted or released
• Notify you about new products/services, special offers, upgrades and other related information from Trees of Knowledge and approved third parties

You can manage your account, limit alerts or opt-out of some or all future communications. All e-mail communications may contain an “unsubscribe” option in case you want to discontinue the communication at any time. If communication does not have a preset “unsubscribe” option, please contact us via the phone number or contact form on our website. You also may contact us via the phone number or contact form on our website at any time to:
• See what data we have about you, if any;
• Change/correct any data we have about you;
• Ask us to delete any data we have about you; and/or
• Opt out of some or all future communications from us.

We may email messages that may contain “clear GIFs” or “Web beacons” to measure the offer’s effectiveness so we know how to serve you better. We do not collect information that identifies you personally through “clear GIFs” or “Web beacons.” You may refuse or remove the placement of these and other cookies by selecting the appropriate settings on your web browser.

How to opt-out of email/marketing — To opt-out of future emails and newsletters, go to our contact us page on our website or click the “unsubscribe” link at the bottom of any email or e-newsletter from TOK. You also can call Trees of Knowledge at (916) 494-8424.

With whom we may share information – Trees of Knowledge may share personal information with our business partners in order to provide them an opportunity to offer products or services that may be of interest to you. TOK also occasionally hires other companies to provide limited services on our behalf including, but not limited to, packaging, delivering purchases, answering customer questions about products or services, consulting services, data modeling, session monitoring, and website analytics, printing, processing membership, and event registration. We will only provide those companies the information they need to deliver the service. They are prohibited from using that information for any other purpose. Except as described in this section, third parties may not collect personally identifiable information about your online activities over time or across different Web sites when you use our web site.

Trees of Knowledge may disclose your personal information to a third party if (1) reasonably necessary to perform a service or deliver a product; (2) authorized by you; (3) permitted under this Privacy Policy; (4) required by statue or regulation; or (5) in the good-faith belief that such action is necessary to: (a) conform to legal requirements or comply with legal process served on Trees of Knowledge; (b) protect and defend the rights or property of Trees of Knowledge; (c) protect the personal safety of Trees of Knowledge personnel or members of the public in urgent circumstances, or (d) enforce TOK’s Privacy Policy or Terms of Use.

Tracking activity on our website — We track how our sites are used by both anonymous visitors and registered users who interact with the site. One way we track is by using “cookies.” A cookie is a small file or string of text on the site user’s computer that is used to aid Web navigation. Two types of cookies are commonly used. A session cookie is created by a website when that website is accessed; that type of cookie is automatically deleted by closing the Web browser. A persistent cookie is a cookie that is stored on the hard drive of the user’s computer for a period of time chosen by the website that set the cookie, usually for a number of years, unless the user deletes it manually. This policy distinguishes between short-lived cookies and long-lasting cookies. Short-lived cookies include all session cookies and those persistent cookies that are set to be stored for no more than one week. may at times require users to accept short-lived cookies in order for the websites to function properly. Long-lasting cookies may be used on the site to track visitor practices to help determine which site features and services are most important and guide editorial direction. Other long-lasting cookies may make it possible for the user to access the site without requiring entry of a user name or password, allow the user to view different restricted areas of the site without reregistering, allow the user to personalize the site for future use and provide other features and benefits. Users who do not desire the functionality created by the long-lasting cookie can disable the long-lasting cookie function, either by indicating when asked that they do not wish to have a long-lasting cookie created or by disabling the long-lasting cookie function on their Web browser. Individuals can opt out of long-lasting cookie functions at any time. We also collect unique device identifiers and geolocation data related to devices that access the site, for use in analyzing visitor’s practices and preferences.

Cookies are required for the Members-Only and e-commerce sections of the website. Cookies are essential for site administration and security. Another way we track site activity is by using transparent electronic images called “clear GIFs,” “Web bugs,” or “Web beacons” on Web pages. These images count the number of users who visit that page from specific banner ads outside or through email links. A similar image, sometimes called a “spotlight tag,” is used on Web pages where transactions take place. The spotlight tag collects numeric information, such as the dollar amount of an online purchase, to help us understand usage of the site. We do not use any of these electronic images to collect personally identifiable information.

Third-party tracking on our websites — Online advertisements on TOK website do not collect any personal information on individual visitors. Ad networks and data analytics firms track and analyze traffic on TOK sites, in part, to determine advertising effectiveness, browser types, and usage trends, and to present targeted ads based on anonymous information collected through tracking. This anonymous aggregate data on visitors and their use of our content provides business intelligence to better serve visitors, improve our content and track trends. If you open an ad, you leave our sites and become subject to the terms and practices of that separate website, which may have different rules about tracking and data usage. Activation of cookie blocking or Do Not Track settings in your browser, or other mechanisms that block cookies or other tracking technologies, will not affect the collection or use of personal information as outlined elsewhere in this Privacy Policy.

Children under 21 — We do not knowingly solicit data online from or market online to children under the age of 21.

Information security – Trees of Knowledge implements security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. We restrict access to personal information to our employees and TOK business partners who may need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution if they fail to meet these obligations.

California Residents — Your California Privacy Rights
California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the business’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternately, businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place. As discussed above in “Opt out of our Email/Marketing”, if you wish to opt-out of our sharing of your personal Information with third parties for the third parties’ direct marketing purposes or to find out more about your opt-out rights, please contact our Privacy Policy & Terms of Use Coordinator through one of the channels as described above.

How we safeguard information

Site security features

TLS technology and how you benefit from it – Trees of Knowledge realizes the importance of security, so we’ve taken a number of steps to enhance the protection of personal information sent to or from TOK over the Internet. First, we require that a “secure session” be established, using Transport Layer Security (TLS) technology. This is done any time you supply or access information in one of our secure online areas.

TLS technology creates a private conversation that only your computer and TOK systems can understand. The TLS technology encodes information as it is being sent over the Internet between your computer and TOK systems, helping to ensure that the transmitted information remains confidential.

User ID and password — Many areas of the site require the use of a user ID and password as an additional security measure that helps protect your information. This allows TOK to verify who you are, thereby allowing you access to your account information and preventing unauthorized access. When you have finished using a secure area of TOK’s website, make sure you always click on the “Log Out” link which appears on every secure page. When you click on the “Log Out” link, you will be given the option to end your secure session. No further secure transactions can be conducted without re-entering your user ID and password. You should be aware that browser software often “caches” a page as you look at it, meaning that some pages are saved in your computer’s temporary memory. Therefore, you may find that clicking on your “Back” button shows you a saved version of a previously viewed page. Caching in no way affects the security of your confidential user ID or password.

No guarantee — Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, and despite our efforts, Trees of Knowledge cannot guarantee or warrant the security of any information you transmit to us, or to or from our online products or services. Email messages sent to or from a website may not be secure. Confidential information should not be sent by e-mail. Site visitors sending e-mail accept the risk that a third party may intercept e-mail messages.

Linking to other Internet sites

You should be aware that other Internet sites that link to TOK sites or to a TOK email may contain privacy provisions that differ from these. To ensure your privacy is protected, we recommend that you review the privacy statements of other Internet sites you visit.

How you can access and change information
If you are a registered user of a TOK website, purchaser of TOK products, or a TOK member, you may review and update or correct your information online or by contacting Trees of Knowledge at (916) 494-8424.

Last Updated 1/20/2021